Bill’s coaching approach is the British Eclectic Model, combining multi disciplines of Gestalt therapy, behaviourism, cognitive behavioural approaches, solution focussed approaches (including Cognitive Behavioural Therapy), person centred counselling, and family therapy / systems approaches to offer the most appropriate skills & techniques to every individual client.
Bill has worked in various senior sales & marketing roles, in the UK, across Europe and in Japan for large blue chip organisations including Diageo & Heineken, building up a large repertoire of experience in marketing, innovation and sales.
Bill has a vast experience in delivering world class training with over 200 training sessions in many different markets. Bill’s style is to blend experience, theory and tactics to bring realism, energy & enjoyment into the learning environment.
Bill is an advocate of safe role playing, honing the experience, skills and tactics gained in the classroom and developing them into actual high performance behaviour.
Bill is passionate about meeting & getting to know people, simply by understanding their motivations, values & behaviours.
Bill excels at helping individuals make more sense of their world by helping them untangle the different threads in their lives, nurturing them through their chosen paths and propel them forward to become highly effective and authentic leaders.
Bill is one of the first executive coaches to be accredited to provide Continuous Professional Development (CPD) coaching by The CPD Standards Office.
Testimonials on Bill’s Coaching
“I think Bill has a fantastic combination of business experience, great ideas and importantly empathy” Julie, business founder
“Bill is a brilliant coach and really was very quick to ascertain what was needed for our company and delivered it all absolutely in the time allocated to the second! Many thanks” Susie, Managing Director
“Bill’s questioning made me look at situations from a different perspective… I feel more confident in progression than before” Michael, Operations Director
MA (Social Sciences), Management Studies, University of Glasgow
Post Graduate Certificate in Coaching & Behavioural Change, Henley Business School (as part of ongoing MSc)